What Maddie’s Wearing – Lou Harvey girls’ swimwear collection

I can finally share the news that Lou Harvey girls’ swimwear collection has officially launched IN-STORE!!


We were one of the lucky few Durbanites to get our hands on these stylish little numbers last month and after sharing a couple of sneak peeks on our social media pages I have been flooded with messages from my followers asking me what, when and how!

So, as of yesterday (8 October) these oh-so-lovely cossies for little girls are now available to purchase in-store.

Known for her high quality, unique design and vibrant colours, Lou Harvey is bringing in prints and frills this summer, in a fanciful, functional way!

Complimenting her range of bags, towels, accessories and wallpaper, Lou’s love for fashion – plus a gap in the market for kids’ costumes that are both functional and pretty − inspired her leap into clothing.


The costumes which are made from lycra (easy to wear and easy to wash) and come in various designs: full costume with a frill, short sleeve rash and bottoms, or long sleeve rash and bottoms (like Maddie’s) best for sun protection, and are aptly given fun, memorable names such as Cockatoo and Rose. They are priced from R395, and available at all Lou Harvey stores or online.

With everything from a massive towel, big hats, umbrellas and obviously a large beach bag and family cooler… Lou Harvey is making sure we are doing Summer in true style!!

Let’s be honest, as a print obsessed mama myself, you can never have too much Lou inside or outside your home!


The swimwear collection is available in-store only.  Visit www.louharvey.co.za to find your closest store.

Also featured:
Beach towel and bag by Lou Harvey
Teepee by Totem Teepee
Beach wagon by Little Beach Tribe

Thanks for reading! Until next time…


http://www.beingmaddiesmom.com | @being_maddies_mom

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